Episode 5: designing the logo

Logo: One Mark That Had to Hold Strategy, Story, and Style.

In Episode 5, we set out to create a logo that was simple, scalable, and versatile—something that could live across tags, screens, and storefronts.

We played with a wide range of visual cues: eyes, flowers, Hindi-English hybrids, strikethroughs, and even the inverted ‘e’. Each direction pulled the brand in a new way, until one finally felt right.

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Designing an Impactful Logo

What is a Logo?

A logo is the brand’s most visible shorthand. It’s not the brand itself—but it’s often the first thing people notice and remember. It captures identity in its simplest, most symbolic form.

It’s a visual handshake—quick, intentional, and telling.

What makes an effective logo?

A great logo is simple, scalable, and memorable. It feels intentional, works across sizes and formats, and reflects the brand’s tone and positioning—without trying too hard.

What makes an effective logo?

Start from the brand’s story and strategy. Explore ideas through language, shape, culture, typography, symbolism, and style.
Ways to explore:

Literal vs. abstract
Typography vs. symbol vs. hybrid
Cultural or linguistic cues
Unexpected elements (inversions, breaks, blends)

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next episode

06 from logo to luxury: How to craft brand identity & packaging

16 mins

July 3, 2025

Episode 6 is where it all starts to look real. With the logo locked in, we moved into visual identity—building a design system that felt bold, cohesive, and unmistakably Sharmeeli. From logo types and motifs to packaging concepts and physical tags, this is where the brand started taking shape tangibly.

all episodes

11 mins

Getting Started

11 mins

Defining The Customer

17 mins

How to Create an Art Direction

21mins

Creating A Brand Name that Sells

28 mins

How to Build A Logo from Scratch

16 mins