Logo Concepts Template
This Logo concepts template is designed to help you present your logo explorations with clarity and confidence. Whether you're showcasing different directions, explaining your rationale, or walking them through type choices and symbolism—this guide is structured to help clients see the thinking behind the design, not just the shapes.
Why you should get this
- Helps you sell the idea behind your logo
- Structured yet flexible
- Elevates your pitch
- Bridges the client designer gap
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When to use this template
Whenever you’re presenting logo concepts—whether it’s for a new brand, a rebrand, or a refresh. It’s especially helpful when you’re sharing multiple options and want to walk the client through your thinking without overwhelming them. Whether you’re sending it over email, using it in a live pitch, or working with clients who aren’t fluent in design language, this guide helps you communicate clearly, get aligned faster, and avoid vague, unhelpful feedback.
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What’s included
- Figma File & PDF
- Prompts to get you started
- Fully customizable pages
- Simple License
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What can I customize
All SimplePlan templates are fully customizable to fit your needs. There are prompts that guide you along the way.
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What you need to use this template
- Your ideation with logo concepts
- A clear sense of brand strategy or brief
- Figma account
What people say
"Perfect for our agency! Streamlined client naming projects, saving us hours. Clients love the structured approach."
"Game-changer for our small agency. Structured thinking helps us craft meaningful, impactful brand names efficiently."
"Balances emotional depth with practicality. Great for getting clients truly aligned names. Highly effective."
"Essential for agencies! Guides teams to distinctive, strategic names. Saves time, boosts client satisfaction."
"Simplifies complex naming. This guide offers clarity and structure, leading to strong, core-aligned brands."
"Perfect for our agency! Streamlined client naming projects, saving us hours. Clients love the structured approach."
"Game-changer for our small agency. Structured thinking helps us craft meaningful, impactful brand names efficiently."
"Balances emotional depth with practicality. Great for getting clients truly aligned names. Highly effective."
"Essential for agencies! Guides teams to distinctive, strategic names. Saves time, boosts client satisfaction."
"Simplifies complex naming. This guide offers clarity and structure, leading to strong, core-aligned brands."
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Our Brand Strategy template is a great blueprint to flesh out your brands foundation by figuring out how to present a brand uniformly and with purpose.