Good brand identity is always in line with the brand’s business goals. Our discovery phase involves deconstructing and simplifying your business goals so that the end product not only looks good but also works well.

This is where we transform the information gathered in the discovery phase into visual concepts. Emotions are associated with objects and abstract ideas - the most relevant ones are then selected.

Now that we’ve done the homework, it’s time to go old-school and bring out the pencils to flesh out logo mark, core shapes, and complementary imagery—all in black and white. Through continuous iteration, these take the shape of the final identity.