Invogue
Invogue is a bold, body-positive shapewear brand redefining confidence and comfort for modern Indian women—where style, self-expression, and everyday wearability come together without compromise.
BRANDING & IDENTITY
Invogue is a new-age shapewear brand that brings together elevated design, flattering fits, and everyday ease—made to support how women move, feel, and express themselves in their own skin. Built on values of confidence, comfort, inclusivity, and self-expression, Invogue empowers women to embrace their bodies without compromise.
Invogue’s rebrand combines modernity and boldness, while highlighting the mission to empower.
The letter ’O’ in the logo has an organic and distorted feel, mimicking human imperfections.
The rebrand focuses on celebrating individuality and encouraging women to embrace their unique selves.
Invogue has emerged as a bold, unapologetic shapewear brand with a powerful identity and empowering voice—on a mission to break taboos, celebrate every body, and make confidence and self-expression everyday essentials.
The clean lines and minimalistic approach reflect a contemporary and stylish appeal.
“We would highly recommend working with SimplePlan. The SimplePlan media team delivered an excellent final product, communicated clearly throughout the project journey and were flexible and agile as the project developed.”
A palette that doesn't whisper, it speaks with intention.
The brand’s fresh look and feel appeal to a young, fashion-forward audience.
The design choice emphasizes individuality and celebrates the uniqueness of human form.