Line Capital Extended

Line Capital is an enabling brand that propels the growth of small and medium-sized businesses, by ensuring accessible and reliable capital.





Line Capital's branding encapsulates its expertise and reliability with a modern and sophisticated touch that harmonizes seamlessly with the brand's identity, ensuring an intuitive and seamless user experience.

Line Capital Limited stands out as a working capital provider dedicated to propelling the unrestricted growth and success of small and medium-sized businesses. 

It prioritizes accessibility and transparency, offering adaptable loans tailored to each business’s unique requirements. The brand’s firm commitment to reliability, support, and empowerment permeates every facet of its operations, ensuring businesses not only survive but truly thrive.

In a landscape where timely access to sufficient capital can be challenging through traditional sources, Line Capital steps in to bridge the gap. The brand envisions a financial ecosystem where businesses can thrive with the support of tailored funding solutions. Line Capital stands out by perfectly embodying the concept of extending a line of capital to businesses, illustrating its dedication to being a reliable and accessible capital provider.

With a focus on empowerment and financial facilitation, Line Capital strives to be a catalyst for business growth, ensuring that enterprises have the financial resources they need to succeed in their endeavors.

During an extensive 8-month collaboration, SimplePlan worked closely with Line Capital Limited to refine its brand identity and create an impactful online presence. The partnership concentrated on aligning Line Capital’s mission of providing businesses with better access to capital with modern digital accessibility, SimplePlan focused on enhancing Line Capital’s brand image and establishing a strong digital presence, fostering a seamless connection with their target audience.

The Challenge

The challenges ahead for SimplePlan Media in the Line Capital project are multifaceted and dynamic. Tasked with providing comprehensive brand development support to Line Capital, the team faced the intricate challenge of encapsulating Line Capital’s ethos and services in a cohesive and compelling brand identity. This involves delving into the intricacies of the financial industry, understanding Line Capital’s unique value proposition, and translating it into visual elements, messaging, and an overall brand narrative. 

Additionally, the challenge extends to creating a seamless and user-friendly online platform that reflects Line Capital’s commitment to providing businesses with better access to capital. The project demands a delicate balance between traditional financial principles and modern digital accessibility, emphasizing the need for SimplePlan to navigate the complexities of the financial landscape while ensuring the brand communicates effectively in the digital realm.

What did SimplePlan do?

In overcoming these challenges, SimplePlan aimed to not only meet but exceed Line Capital’s expectations, designing a brand identity that resonates with its audience, and positioning it as a trusted financial solutions provider.

In tackling the multifaceted challenges posed by the Line Capital project, SimplePlan employed a strategic and meticulous approach. The team conducted in-depth research into Line Capital’s core values, unique offerings, and position within the financial solutions landscape.

By understanding Line Capital’s ethos, SimplePlan was able to craft a brand identity that encapsulated the company’s mission and resonated with its target audience.

To bridge the gap between traditional financial principles and modern digital accessibility, SimplePlan implemented a comprehensive brand development strategy. This involved creating a visual identity that not only reflected Line Capital’s professionalism and reliability but also conveyed a sense of approachability in the digital realm. The team ensured that the brand messaging aligned seamlessly with Line Capital’s commitment to providing businesses with better access to capital.

In terms of the online platform, SimplePlan leveraged its expertise in UI/UX design and website development to create a user-friendly website. The design focused on clarity and functionality, ensuring visitors could easily navigate the platform to understand Line Capital’s services and value proposition. The integration of modern digital elements aimed to enhance accessibility while maintaining the trust and credibility associated with financial solutions.

Through collaboration, creativity, and a keen understanding of Line Capital’s vision, SimplePlan successfully overcame the challenges, delivering a distinctive brand identity and a purposeful online platform. The result is a cohesive and impactful representation of Line Capital’s commitment to providing tailored financial solutions and better access to capital for businesses.


Line Capital






  • Brand Strategy & Positioning
  • Logo & Visual Identity
  • UI/UX Design
  • Website Development