A look into how we craft lasting brand identities.
Good brand identity is always in line with the brand’s business goals. Our discovery phase involves deconstructing and simplifying your business goals so that the end product not only looks good but also works well.
This is where we transform the information gathered in the discovery phase into visual concepts. Emotions are associated with objects and abstract ideas - the most relevant ones are then selected.
Now that we’ve done the homework, it’s time to go old-school and bring out the pencils to flesh out logo mark, core shapes, and complementary imagery—all in black and white. Through continuous iteration, these take the shape of the final identity.
It’s clear that they’re a team of young professionals who know what they’re doing and are always in control.
SimplePlan Media has not disappointed us. We can bank on that trust.
Delight Unisex Salon
Their design work is very good and they extremely responsive to feedback.