The Complete Branding Kit : From Idea to Identity
Most brands lack a unified system. This kit combines story, positioning, naming, and logo design into one clear, structured roadmap to build a powerful, scalable brand.
Why you should get this
- Brand Narrative Template
- A Practical Guide to Brand Positioning
- Brand Naming Guide
- Logo Logic: A Founder’s Guide
-
Introduction: Why This Kit Exists
Every successful brand begins with clarity — clarity of story, clarity of positioning, clarity of name, and clarity of design. But most entrepreneurs struggle to connect these elements into one unified system. They might get a great logo but no narrative, a clever name but weak positioning, or a strong story but no visual consistency.
That’s why we’ve bundled four of our most powerful branding resources into a single, end-to-end solution:
- Brand Narrative Template – articulate your story with precision.
- A Practical Guide to Brand Positioning – carve out your market space.
- Brand Naming Guide – generate and evaluate memorable, meaningful names.
- Logo Logic – make informed, confident design decisions.
Together, these resources give you a structured path to build a brand that resonates and scales.
- Brand Narrative Template – articulate your story with precision.
-
Who It’s For
This kit was built for:
- Startup founders who need to build credibility fast without wasting budget.
- Entrepreneurs who want to turn an idea into a brand that sticks.
- Marketing professionals who need a toolkit that bridges strategy and execution.
- Small business owners who are rebranding or sharpening their market presence.
If you’ve ever felt overwhelmed by fragmented advice or creative guesswork, this kit eliminates the confusion with proven frameworks.
- Startup founders who need to build credibility fast without wasting budget.
-
What’s Inside (The Four Pillars)
Brand Narrative Template
- Structure your story to emotionally connect with your audience.
- Pinpoint what you stand for, why you exist, and how you serve customers.
- Walk away with a ready-to-use brand narrative that aligns team and messaging.
A Practical Guide to Brand Positioning
- Learn how to claim your unique place in the market.
- Map competitor gaps and identify your differentiators.
- Build a positioning statement that guides marketing, sales, and growth.
Brand Naming Guide
- Step-by-step process to generate, shortlist, and stress-test names.
- Learn how to avoid common mistakes like legal pitfalls or generic choices.
- Create a name that is memorable, strategic, and scalable.
Logo Logic: A Founder’s Guide
- Understand how to evaluate design, symbolism, and scalability.
- Avoid costly rebrands with frameworks that clarify what “good” really looks like.
Make confident design decisions without needing to be a designer.
-
Why It Works (The Interconnected Advantage)
On their own, each resource is powerful. But together, they create a system where every piece reinforces the other:
- Your story drives your positioning.
- Your positioning informs your name.
- Your name inspires your logo.
- Your logo reinforces your story back to the world.
This cycle ensures that your brand isn’t just visually appealing but strategically unshakable.
- Your story drives your positioning.
-
Practical Application
These frameworks come directly from SimplePlan Media’s work with real founders and brands. Entrepreneurs have used them to:
- Launch startups with confidence in their identity.
- Reposition businesses to stand out in crowded markets.
- Save days of wasted effort by following structured, actionable guides.
This isn’t theory. It’s the same process we use in the studio, distilled into accessible, founder-friendly resources.
- Launch startups with confidence in their identity.
-
Build Your Brand the Smart Way
Most brands lack a unified system. This kit combines story, positioning, naming, and logo design into one clear, structured roadmap to build a powerful, scalable brand.
-
Terms and Conditions
Please note that due to the nature of the digital template product, there are no returns under any circumstances. If you have any questions pre or post-purchase, please contact hello@simpleplanmedia.com
What people say
As a founder juggling a million things, this guide was a lifesaver. It cut straight through the noise and gave me a clear, step-by-step process. The plug-and-play template saved me at least a full day of work. We went from a vague idea to a sharp, defensible brand position in one afternoon.
This is more than a template; it's a complete system. The competitor mapping tools and positioning angle exercises were incredibly insightful. I was able to use the framework to present our new brand strategy to leadership with confidence. It’s professionally crafted and makes the whole process feel less daunting.
Our team was stuck in endless debates about who we are. This guide provided the structure we needed to have productive conversations. The exercises to define brand value were particularly helpful in getting everyone aligned. It’s a practical, no-fluff tool that delivers on its promise.
Our team was stuck in endless debates about who we are. This guide provided the structure we needed to have productive conversations. The exercises to define brand value were particularly helpful in getting everyone aligned. It’s a practical, no-fluff tool that delivers on its promise.
I’ve read books on positioning, but this guide made it actionable. It bridges the gap between theory and practice perfectly. The way it breaks down crafting a differentiated statement made the concept "click" for me. Highly recommended for anyone who finds branding theory a bit too abstract.
As a founder juggling a million things, this guide was a lifesaver. It cut straight through the noise and gave me a clear, step-by-step process. The plug-and-play template saved me at least a full day of work. We went from a vague idea to a sharp, defensible brand position in one afternoon.
This is more than a template; it's a complete system. The competitor mapping tools and positioning angle exercises were incredibly insightful. I was able to use the framework to present our new brand strategy to leadership with confidence. It’s professionally crafted and makes the whole process feel less daunting.
Our team was stuck in endless debates about who we are. This guide provided the structure we needed to have productive conversations. The exercises to define brand value were particularly helpful in getting everyone aligned. It’s a practical, no-fluff tool that delivers on its promise.
Our team was stuck in endless debates about who we are. This guide provided the structure we needed to have productive conversations. The exercises to define brand value were particularly helpful in getting everyone aligned. It’s a practical, no-fluff tool that delivers on its promise.
I’ve read books on positioning, but this guide made it actionable. It bridges the gap between theory and practice perfectly. The way it breaks down crafting a differentiated statement made the concept "click" for me. Highly recommended for anyone who finds branding theory a bit too abstract.