Brand Naming Guide
Our Brand Naming Guide is designed to bring clarity, creativity, and strategy to the naming process. It guides teams and clients through structured thinking—balancing emotional depth with practical considerations—to craft a name that’s distinctive, meaningful, and aligned with the brand’s core identity.
Why you should get this
- Thoughtfully crafted to guide strategic and creative naming decisions.
- Includes prompts to help shape the brand’s identity and communicate it clearly to others.
- Professionally designed to keep your process focused, structured, and collaborative.
- Saves hours of back-and-forth and unstructured brainstorming.
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When to use this guide?
Use this guide when you’re ready to name a new brand, rename an existing one, or explore naming options as part of a larger branding or repositioning effort. It’s ideal to use after brand foundations are defined and before visual identity begins
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What’s included
A step-by-step structure that walks you through brand context, naming objectives, name options, and evaluation criteria—designed to spark meaningful, strategic name ideas.
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What you need to use this template
Just your creativity and curiosity. Download the template, gather your insights, and start exploring names with confidence and clarity.
What people say
"Perfect for our agency! Streamlined client naming projects, saving us hours. Clients love the structured approach."
"Game-changer for our small agency. Structured thinking helps us craft meaningful, impactful brand names efficiently."
"Balances emotional depth with practicality. Great for getting clients truly aligned names. Highly effective."
"Essential for agencies! Guides teams to distinctive, strategic names. Saves time, boosts client satisfaction."
"Simplifies complex naming. This guide offers clarity and structure, leading to strong, core-aligned brands."
"Perfect for our agency! Streamlined client naming projects, saving us hours. Clients love the structured approach."
"Game-changer for our small agency. Structured thinking helps us craft meaningful, impactful brand names efficiently."
"Balances emotional depth with practicality. Great for getting clients truly aligned names. Highly effective."
"Essential for agencies! Guides teams to distinctive, strategic names. Saves time, boosts client satisfaction."
"Simplifies complex naming. This guide offers clarity and structure, leading to strong, core-aligned brands."
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