Similarities & Differences

Causing upheaval on a global scale, Coronavirus was declared a global pandemic by the WHO on 11th March 2020. Leaving at least 177 countries in a frenzy with no to-do manual, this pandemic is causing havoc in our lives and livelihoods. So, what does it mean for agency life? Amidst lockdowns and social distancing advisories, many digital agencies have bent their rules to serve the interests of their employees, globally. Professional and personal lines seem to get blurred as work home strategies get implemented. As interpersonal communication takes a backseat, productivity is likely to be affected. Combating Coronavirus has thus become a shared mantra. Sadly, we don’t know when it will all end, and until life goes back to normal, some desperate measures are definitely in order. So, while others wait and see, you can watch and learn from this guide that explains the four C’s that can be implemented to conquer...

It’s an understatement to say that 2020 caught us at unawares. From the heart-wrenching Australian bushfires (which honestly seem like so far away now) to the life-stopping Covid-19 pandemic and destructive cyclones and blighting locust swarms in between, we can’t presume what all 2020 holds in store. Amidst all these calamities, most people are seeking solace in the digital world. YouTube, with its free videos and unending diversity of content, has been the go-to platform with almost a 500% increase in viewership in March itself, with a special preference for at-home content. With most of the world still inside their homes, the already no 1 video platform has become an even bigger window for video content creators to reach people online, make a name, and earn money. Rather than simply watching others making it big on YouTube, more and more people are making the most of this time and platform....

Declared a pandemic by the WHO on March 11, the novel Coronavirus shook the entire world to its roots. Infecting lives and livelihoods and everything in between, the deadly virus brought forth an uncertainty that continues to plague us with no certain sight of end. As the death toll rises, economies all over the world are crashing, leaving us with no semblance of normalcy in the present and great apprehension for the future. Small to large businesses have taken a critical hit, having to cut down on costs by any means possible, be it equipment, production, or people. When day to day costs of operation have to be thought about carefully, marketing and ad campaigns naturally fall back on the priority list. Ironically, with television and web viewership reaching record highs with more and more people tuning in from home, this can be the best time to imprint your brand...

The world has gone social, and companies are engaging with their customers on the social platform as well. Defying age gaps and cultural barriers, social media is the bridge that is bringing people together. And it’s not only individuals who have answered the call to adopt social media as part of their lifestyle. Brands use it too as a link to connect with their customers. It doesn't come as a surprise whatsoever then that an almost 125-year-old brand like Coco-Cola boasts of 3.2 million Twitter followers. Yet, not every big brand enjoys a fan-following like this. You have to tread with caution regarding what you say on the internet - once put up, it’s there for the world to see, whenever, forever. Despite how posting on social media can feel like walking on eggshells, boycotting the social scene is not an option. The only real option is to build a...

The face of marketing has transformed tremendously over the years. Handed-down marketing practices with a heavy reliance on individual creativity have transitioned to data-based marketing strategies with proven ways for sustained results. With all the developments we have made in science and technology in the past few decades, it’s no surprise that marketers are increasingly seeking to power their marketing campaigns through a formidable integration of sci-tech. This integration has naturally trickled down to one of the core tenets of good marketing - “Know thy customer”. The need to understand the customer’s mind fueled with the resources to better gauge psychological metrics has given rise to a powerful tool - psychographic marketing. But if you didn’t get the memo for how psychographic marketing has been revolutionizing how brands perceive and address their customer’s needs, this article is just for you.

Hashtags are all the hype right now. Whether it’s a digital marketer, social media expert, or a sporadic social media user, no one’s a stranger to hashtags. From promoting content to gaining traction, hashtags come in very handy when you hop on the social media bandwagon. It’s amazing how a symbol that got introduced just a decade ago has today become a quintessential part of our lives. Whatever internet trend you come across today, you can be sure to find a trailing hashtag bearing its torch of fame. Hashtags have become so popular on Instagram, that a limit has been introduced to prevent its overuse. And that folks, is one of the first hashtag mistakes that make you lose points on your posts. So what are the others? Let’s take stock!

You know what they say about first impressions; the same goes for blog titles as well. Before your readers can wander around in your content space, they have to first open the door, to which your headline is key. And when your blog appears in search engine pages, forwarded emails, or social media shares, it’s your title that gives your content away. But only when it packs an element of surprise or seems promising that your audience will go ahead and read the entire content. It’s how readers far and wide become familiar with your cause and message, which later gets shared, gains traction, and brings more traffic. All this happens with five to seven words that look bland on their own, but when placed together can make eyes stop and eyelids flutter. An engaging title has the power to harness attention, and attention is the greatest gift to give....