Episode 1: Getting Started

Meet the Brand, the Brief, and the Bigger Idea

When Amaltas Couture came to us with a new, more affordable range, it seemed simple—take it online, make it accessible. But it quickly became clear: this wasn’t just a line extension, it needed its own identity.

So we built a new D2C brand from scratch—bold, modern, and rooted in craft. Episode 1 begins with that pivot, and the realisation that we weren’t just naming a brand—we were defining what it stood for.

insights

simpleplan

Branding Terms 101

What is a Brand?

A brand isn’t just how you look—it’s what you stand for. It’s the story, voice, feeling, and experience that shape how people connect with your business.

What is a sub-Brand?

A sub-brand is a distinct brand under a larger parent brand. It has its own identity, but stays connected to the core brand’s values or ethos.

What is a d2c Brand?

A D2C (direct-to-consumer) brand sells straight to its audience—no middlemen, no retailers. It controls the full experience, from website to delivery.

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Next Episode

02 defining the customer

17 mins

June 5, 2025

The next episode is where we slow down and dig deep. The Discovery session is all about asking the right questions—about the audience, the market, and the brand we’re about to build. Goals, gaps, inspirations, red flags, reality checks—it’s all on the table.

all episodes

11 mins

Getting Started

11 mins

Defining The Customer

17 mins

How to Create an Art Direction

21 mins

Creating A Brand Name that Sells

28 mins

How to Build A Logo from Scratch

16 mins