Most Brands Don’t Fail. They Just Never Get Built Right.
Join a 40-minute session for founders on the strategic foundation strong brands build first.
12th April
7:00 PM IST
Live online session
Limited seats
Live Q&A included
Founder-focused
Webinar - Build A Brand That Sticks
Hosted by SimplePlan Media
Trusted by 200+ brands across fashion, beauty, fitness & wellness
A Lot of Brands Look Like Brands. Very Few Actually Work Like One.
You have the basics. Logo. Website. Social presence. From the outside, it looks complete. But something isn’t clicking.
You might recognise this:
- Messaging keeps changing
- The brand doesn’t feel consistent
- Marketing feels harder than it should
- Explaining your brand still feels difficult
Because the thinking behind the brand was never clearly defined. This webinar exists to fix that.
You’ve invested in the brand… but nothing really sticks.
Time gets spent. Money gets spent. But the brand never settles. Every few months, the same cycle returns.
Which means the business keeps paying the same cost — in time, effort, and money. Progress feels temporary.
Without a clear foundation, every new effort: redesign, campaign, relaunch, becomes another experiment. And the cycle keeps repeating. This session is about breaking it.
In this webinar, we’ll break down the decisions that stop that cycle.
The problem isn’t effort. It’s the order of decisions.
Most founders start building the brand from the outside in.
And then they hope the brand eventually “comes together.”
But strong brands are built the opposite way. They start with the decisions underneath.
Get the clarity needed to make those decisions.
Save Your Spot – ₹99Built from real brand work. Not theory.
This session isn't a framework pulled from a textbook. It's built from 8+ years of working with founders on actual brand problems — positioning that wasn't landing, identities that kept getting redesigned, messaging that no one could agree on.
What we cover is what we've seen matter, repeatedly, across businesses at different stages.
Practical and direct. No filler.
When the Angle Is Clear, Everything Changes
Two Brands Selling Protein Bars.
Both sell protein bars. But only one built a brand people actively look for.
TYPICAL
PROTEIN BARS
- High protein claims
- Performance messaging
- Functional packaging
- Ingredient transparency
- Simple, honest language
- A brand built around trust
Here’s What Changes After This Session
In this 40-minute session, you’ll leave with a clearer understanding of how strong brands are actually built and where most founders unknowingly go wrong.
The Foundations We’ll Cover:
- What a brand actually is beyond logos and visuals
- The questions every founder should be able to answer
- What positioning really means
- How brand identity should actually be approached
- What designers need from you to create the right work
- The mistakes that quietly weaken brands
So instead of experimenting endlessly, you’ll know what decisions need to be made first.
Save your Spot - ₹99Limited seats
Live Q&A included
Founder-focused
The Clarity Behind a Shark Tank Pitch
How Invogue built a stronger brand story before stepping into the tank.
When Invogue approached us:
- The product was strong
- But the brand story and identity weren’t clear yet
Using the same brand clarity roadmap we’ll share in this session, we helped them define:
- Brand positioning
- The narrative behind the brand
- A clearer identity
That clarity helped the founders pitch confidently on Shark Tank India and secure an investment.
Some Founders Reach This Point Sooner Than Others
That something about the brand still isn’t quite settled yet. But the moment usually arrives when you realise the brand itself still isn’t fully clear.
who is it for:
Founders launching a brand and unsure where to start
Brands that exist but still feel unclear or inconsistent
Founders who’ve redesigned before but the problem keeps returning
Businesses trying to charge premium but struggling to communicate why they’re different
who is it not for:
You're looking for a logo or a visual identity refresh
You want a quick fix without doing the strategic thinking
You're not willing to question how your brand has been built so far
Because instead of starting with design or marketing, this session focuses on the decisions underneath the brand — the ones that make everything else clearer and easier.
get started
If you’re serious about building a brand people understand and remember, this session will give you the foundation to start doing it deliberately.
The Thinking Behind This Session
This session is built from the brand strategy work we do at SimplePlan Media.
At SimplePlan Media, we work closely with founders to shape how their brands are understood — through positioning, messaging, and identity.
Over the past 8+ years, we’ve helped businesses across different industries build brands that feel clear, consistent, and meaningful to the people they serve.
One of those brands, INVOGUE SHOP, went on to raise funding on Shark Tank India — built on the same strategic foundation this session covers.
This session brings together the patterns, mistakes, and decisions we’ve seen repeatedly — simplified into a format founders can apply to their own brands.
Build A Brand That Sticks — Live Webinar
Your product’s ready. It’s time your messaging caught up.
Includes:
Live walkthrough of the framework
Founder-focused examples
Q&A at the end of the session
Clear next steps for your brand
Limited seats to keep the session interactive.
How The Brand Kit
Has Helped Founders
Frequently asked questions
01
How long is the webinar?
The session will run for around 40 minutes, followed by a short Q&A if time allows.
02
Who is this webinar for?
This session is designed for founders building brands — whether you’re launching something new or trying to bring more clarity to an existing brand.
03
Is this suitable for beginners?
Yes. You don’t need any prior knowledge of branding. The session focuses on core decisions founders should understand before building a brand.
04
Is this only for D2C brands?
No. The ideas apply to any founder-led business where the brand needs to clearly communicate what it stands for.
05
Will there be a Q&A?
Yes. We’ll keep a short window at the end of the session for questions from attendees.
06
Is the ₹99 fee refundable?
Registrations are non-refundable once confirmed.
07
Do I need anything prepared before attending?
No preparation is required. Just come ready to reflect on your brand and how it’s currently positioned.
08
What happens after the webinar?
You’ll leave with a clearer understanding of your brand foundation and what decisions need to come next.
If you want to go deeper, we’ll also share how the Brand Builder’s Manual course expands on the ideas covered in the session.
Ready to Build Your Brand With Clarity?
Join the session and understand the decisions that make a brand clear, consistent, and easier to build on.
Join 200+ founders and build a brand that actually grows your business
