Why 90% of D2C Brands Fail
And it’s not because of the product, the budget, or the competition.
Here’s what actually happens:
-
Founders start with design instead of meaning.
-
Agencies jump to logos without strategy.
-
Messaging turns generic and forgettable.
-
Content has no personality or direction.
-
Ads don’t convert because customers don’t “get” the brand.
-
And 6 months later: rebranding, rewriting, restarting.
How 
went from “Forgettable” to a 7-Figure Power Brand
The Story Behind Invogue’s Transformation
Generic messaging
Confusing positioning
before
-
The product was performing, but the brand wasn’t scaling.
-
The category was stuck on the same message: comfort, invisible, softness.
-
But Invogue’s customer wanted the opposite: to feel bold, confident, and seen.
Elevated brand desirability
Stronger Brand Recall
Boosted organic reach
after
RESULT: Stronger perception, a growing community, and higher pricing power.
We repositioned the brand around unapologetic confidence.
“We would highly recommend working with SimplePlan. The SimplePlan media team delivered an excellent final product, communicated clearly throughout the project journey and were flexible and agile as the project developed.”
A single clarity breakthrough turned Invogue into a 7-figure-per-month brand.
Strategy before design. Always.
What Iconic Brands Get Right From the Start
Brand strategy is the one idea your brand owns in your customer’s mind — the idea that makes them instantly understand who you are and why you matter.
Zomato didnt just deliver food, they made ordering food funny, relatable, and human.
Without clarity, you're marketing to everyone and connecting with no one.
Paper Boat didnt just sell drinks, they positioned themselves around childhood nostalgia and authentic Indian recipes.
Of course! Your product must stand out in the jungle.
SUGAR cosmetics didnt try to beat legacy players, they positioned themselves as bold, young, and unapologetically Indian.
You have a great product, but the market is crowded.
Our 5-Step Strategy System
Here’s how we build a brand that finally makes sense to you and to your customer.
1
Deep Customer Insight
Go beyond assumptions and surface the real motivations, desires, and triggers that drive your customer.
2
Real Problem Definition
Identify the emotional and functional problem your brand truly solves, the “why” that creates relevance.
3
Sharp Positioning
Establish the single, ownable idea your brand will occupy in your customer’s mind.
4
Personality & Tone Development
Shape a distinct voice and behavior that makes your brand instantly recognizable and consistent across channels.
5
Messaging Pillars
Organize the core messages that guide your content, website, ads, and overall communication.
When this is locked in, execution becomes effortless.
Choose How You Want to Build Your Brand’s Strategy
Whether you prefer guidance or a full done-for-you experience, there’s an option built for you.
reviewed on
Brand Strategy Sprint
Perfect if you want to be involved in the process.
₹24,497
Timeline: 2 weeks
-
Detailed questionnaire + 60 min. discovery session
-
The Brand Strategy Workbook
-
You fill it → we refine it
-
60 min. Collaboration session
-
Final brand strategy document
Brand Strategy Intensive
For founders who want us to do the heavy lifting.
₹47,997
Timeline: 3 weeks
-
Detailed questionnaire + 60 min. discovery session
-
Customer and competitor research
-
Complete brand story + narrative
-
Tone of voice guidelines
-
60 mins. Collaboration Session
-
Full brand strategy deck
-
60 mins. Strategy Walkthrough
MOST RECOMMENDED
Ready to build your brand’s strategy?
Fill out the short form below, and our team will reach out within 24 hours to help guide you through the process.
Choose the Strategy Experience That Moves Your Brand Forward
| FEATURES | SPRINT | INTENSIVE |
|---|---|---|
| Discovery Session | 1 X 60 min. session | 1 X 90 min. session |
| Online Session | 1 X 60 min. session | 2 X 60 min. sessions |
| Workbook |  |
Not Needed |
| Customer Research | Framework guided by SP; Executed by you |
Executed by SP |
| Competitor Analysis | Framework guided by SP; Executed by you |
Executed by SP |
| Tone of Voice | |
|
| Full Strategy Deck | |
|
| Price | ₹24,497 | ₹47,997 |
Working With SimplePlan
Ready to Build a Brand That’s Clear, Cohesive, and Impossible to Ignore?
Choose the model that aligns with the depth your brand needs.
Join 200+ founders and build a brand that actually grows your business
Frequently asked questions
01
What deliverables will I receive?
Both Sprint and Intensive give you a complete brand strategy foundation: positioning, messaging pillars, personality, and direction. The Intensive includes deeper research and a full strategy deck; the Sprint includes a workbook-driven process and a refined strategy document.
02
Who is this for?
For early-stage or growing D2C brands that want clarity before investing in design, content, or ads. If you want a brand that actually means something, not just looks good, this is for you.
03
How is this different from “branding”?
Strategy defines what those visuals should communicate. We help you understand the idea your brand will own in the customer’s mind, before any design work begins.
04
What if I already have a logo?
That’s completely fine. Most clients come to us after creating visual assets but realizing the brand still feels unclear. Your existing logo can stay; we simply give it meaning and direction.
05
How long does the process take?
- Sprint: 2 weeks
- Intensive: 3 weeks
The timelines are structured, deliberate, and designed for deep thinking without rushing.
06
Can I upgrade from Sprint to Intensive later?
Yes. If you begin with the Sprint and choose to go deeper, you can upgrade by paying the difference.
07
Do you help with design after the strategy is done?
Yes. Once your strategy is locked in, we can guide you on next steps or refer you to trusted designers who work with our frameworks.
08
Is this suitable for pre-launch brands?
Absolutely.
This is best done before design or content production. It saves months of guesswork and costly revisions later.
