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You're innovative, but nobody can tell why you're better.

Look at boAt — before them, earphones were just earphones.

BOAT
Zebronics

"Positioning is about making your difference obvious and desirable."

Finally, a Startup-Focused Guide to Brand Positioning That Works.
More reasons to work with us

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Struggling to explain what makes your startup different?

Our proven, step-by-step guide helps founders and marketers clarify their positioning, stand out in crowded markets, and build a brand customers actually remember.

Get Instant Access — ₹2999₹749
“This guide helps you find your unique territory, so customers know why you exist and why they should care.”
Trusted by 450+ global brands built by SimplePlan Media
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Messy messaging = slow growth

It’s hard to grow when people don’t ‘get’ what you do.

You’ve got the features, the hustle, and the vision, but if your positioning isn’t clear, your brand gets lost.

Investors scroll past, customers hesitate, and even your team struggles to repeat the same simple story.

It’s harder to convert leads, stand out online, and convince people to choose you over the next option.

That’s why you need to invest in the Brand Positioning Guide

Get Instant Access — ₹2999₹749
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  • food & beverage
  • fintech
  • finance
  • Fashion
  • saas
  • real estate
  • lifestyle
  • food & beverage
  • fintech
  • finance
  • Fashion
  • saas
  • real estate
  • lifestyle

How The Brand Positioning Guide
Has Helped Founders

  • "I’ve read books on positioning, but this guide made it actionable. It bridges the gap between theory and practice perfectly. The way it breaks down crafting a differentiated statement made the concept "click" for me. Highly recommended for anyone who finds branding theory a bit too abstract."
    - Marcus L.
  • “As a founder juggling a million things, this guide was a lifesaver. It cut straight through the noise and gave me a clear, step-by-step process. The plug-and-play template saved me at least a full day of work. We went from a vague idea to a sharp, defensible brand position in one afternoon.”
    - Alex R., StartUp Founder
  • “This is more than a template; it's a complete system. The competitor mapping tools and positioning angle exercises were incredibly insightful. I was able to use the framework to present our new brand strategy to leadership with confidence. It’s professionally crafted and makes the whole process feel less daunting.
    - Priya Chen, Marketing Manager
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Clarity → Confidence → Growth
With the Brand Positioning Guide, you can:

Define your brand’s core difference
Get clear on why customers should choose you.
Find your voice & story
Shape messaging that sells and connects.
Stand out in competitive markets
Position your product where it’s irresistible.
Save time & money
Skip months of trial-and-error and expensive strategy workshops.

Get Instant Access At

Just ₹2999₹749
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How Sharp Positioning Built India's Most Loved Brands
Great products don't automatically become great brands. They become memorable when their positioning is razor sharp.

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The one big that shapes everything customers see, feel, and remember.
Your brand sounds like everyone else, so customers scroll right past.
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Zomato didn't just deliver food, they made ordering food funny, relatable, and human.
Without clarity, you're marketing to everyone and connecting with no one.
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SUGAR cosmetics didnt try to beat legacy players, they positioned themselves as bold, young, and unapologetically Indian.
You have a great product, but the market is crowded.
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Paper Boat didnt just sell drinks, they positioned themselves around childhood nostalgia and authentic Indian recipes.
Of course! Your product must stand out in the jungle.
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You can do the same.
Your product already solves a problem, but your positioning is what gets people to notice, care, and buy.

Get the Brand Positioning Guide
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From The Experts Who Have Built Over 200+ Global Brands

We’re SimplePlan Media, a branding agency trusted by startups and small businesses worldwide.

From D2C disruptors to SaaS platforms, we’ve helped founders like you clarify their message and scale faster.

200+
Brands Launched
100M+
Revenue Moved
20+
Awards Won
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GWB Creative
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Feeling Good Institute
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Working With SimplePlan

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We don't just talk branding —
we show you how it's done.

Our Building a Brand series on YouTube has helped hundreds of founders and marketers understand how to create brands that scale.

The frameworks we teach there are the same ones we've distilled into this guide.

Everything you need to position your startup with confidence

You'll get a 30+ page actionable playbook including:

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Proven frameworks for brand positioning.

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Exercises you can do in under an hour.

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Real-world examples and starter messaging formulas.

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Tips from our work building brands across 10+ industries.

Build your brand’s clarity today — no waiting, no jargon.

Your product’s ready. It’s time your messaging caught up.

Launch price, limited time offer!

Get Instant Access — ₹2999₹749
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