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Brand identity and brand image are terms that are often used interchangeably because they sound the same. However, the reality is far from the truth. The fact is that brand image and brand identity are quite different concepts, so they need to be distinguished and understood clearly.

We’ve come a long way since the days when a brand was limited to a logo. Although perceived as the face of the company, the logo was limited to business cards, packaging, and office stationery. However, that’s all water under the bridge now as the brands of today are their logos, and a lot more. […]