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Branding is a seemingly simple term that consists of a noun (brand) and a suffix (-ing). An obvious guess might be that it is something related to brand creation. Yet, this assumption is only partially correct. Branding isn’t only the construction of a brand that once completed, is job all done. Branding is the numerous […]

In the wake of mass production during the late 19th Century, a British brewery planted the seed of modern logo designing. The Bass red triangle was a memorable milestone for modern logos