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We’ve come a long way since the days when a brand was limited to a logo. Although perceived as the face of the company, the logo was limited to business cards, packaging, and office stationery. However, that’s all water under the bridge now as the brands of today are their logos, and a lot more. […]

Growing up, you must’ve noticed that every high school has its own cliques that are well known in their playing field. With their unique blend of styles, interests, values and ways, these cliques were all about having an image that makes their own place in the high school hierarchy.