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Brand…branding…elements of branding? No, it’s not a tongue-twister, but confusing nonetheless? These string of similar-sounding words seem to share a relation not just because of their morphology but also because they are proven concepts in the marketing world. How relatable these concepts are can be speculated by the statement made by Jeff Bezos, Amazon’s founder […]

Branding is a seemingly simple term that consists of a noun (brand) and a suffix (-ing). An obvious guess might be that it is something related to brand creation. Yet, this assumption is only partially correct. Branding isn’t only the construction of a brand that once completed, is job all done. Branding is the numerous […]