Your Brand Looks Fine.
That's The Problem.

It has the logo. The website. The marketing.

But the clarity that makes a brand actually work was never defined.

The Brand Builder's Manual is a structured system to fix that.

8 episodes. One complete system.

Includes:

Free templates
Step-by-step frameworks
Built for founders

Get The Course — ₹10,990

One-time payment

instant access

lifetime value

Trusted by 200+ brands across fashion, beauty, fitness & wellness

Most Founders Don't Have a Branding Problem. They Have a Decision Problem.

You're already doing the work. Building. Launching. Improving. But the brand still doesn't feel settled.

Because the core decisions were never fully made.

What exactly are we building here?
What are we trying to be known for?
What do we say no to?
What should stay consistent across everything?

So every new step depends on interpretation.

Without clear decisions:

The brand keeps evolving, but never stabilising. Progress happens, but it doesn't compound.
This course focuses on defining those decisions without the guesswork.

Define The Decisions Your Brand Has Been Missing

The Brand Builder's Manual gives you the exact system to define what your brand stands for, how it's understood, and where it's headed.

The result:

2x higher conversion from clarity
30% improvement in marketing ROI
20% month-on-month growth

You don't need more ideas. You need a clear system.

Get The Course — ₹10,990

"We would highly recommend working with SimplePlan. The SimplePlan media team delivered an excellent final product, communicated clearly throughout the project journey and were flexible and agile as the project developed."

maadhav saxena

Founder, Invouge

What You'll Build Inside The Course

8 episodes. One complete system to move your brand from confusion to clarity.

Episode 1 — Brand Perception & Foundations

Understand how brands are judged — and what actually shapes how people see and choose you.

Episode 2 — Brand Audit & Clarity Gaps

Identify the gaps between how your brand appears and what it needs to communicate.

Episode 3 — Positioning & Direction

Define your brand's unique angle and the direction that sets you apart.

Episode 4 — Brand Strategy (Core Foundation)

Build the strategic core — the foundation every brand decision will reference.

Episode 5 — Brand Identity

Understand how to brief identity work and what makes a great identity brief.

Episode 6 — Brand System & Alignment

Create a consistent system that ensures every touchpoint aligns with your brand.

Episode 7 — Decision-Making Framework

Build a framework so every future brand decision has a clear filter to run through.

Episode 8 — Building A Scalable Brand

Tie everything together into a brand that can grow, evolve, and stay consistent.

By the end, you're not left with ideas.

You're left with decisions you can actually use.

Here's a sneak peek from the Brand course.

what you get:

Clear positioning
Defined strategy
A brand identity that aligns
And a system to make decisions

Get The Course — ₹10,990

One-time payment

instant access

lifetime value

Working With SimplePlan

This Course Is for Founders Who Are Done Guessing.

Early-stage brands that need clear direction from the start

Existing brands that feel scattered or hard to define

Brands that have been reworked but still lack clarity

Founders trying to charge premium without a strong reason behind it

Teams struggling to align with designers or marketers

Founders who want to make brand decisions with confidence, not guesswork

Not for quick fixes. For building it right.

This is not for you if: You're looking for design tutorials, Canva templates, or aesthetic inspiration. This course is about the thinking. The decisions. The foundation.

If you're done guessing, this is your next step.

Get The Course — ₹10,990

What You'll Walk Away With

By the end of the Brand Builder's Manual, you'll know:

What a brand actually is and what it isn't.

How to define your brand's direction and angle

How to approach and brief your brand identity

How to create positioning that is clear, distinct, and defensible

How to build a brand strategy from scratch

How to work with designers and give effective feedback

When The Right Decisions Are Made

Unclear brand

Clear positioning

Inconsistent Messaging

Aligned communication

Random decisions

Defined system

Hard To Scale

Easier growth

So instead of experimenting endlessly, you know exactly what needs to be decided and in what order.

The Same Thinking Behind A Shark Tank-Funded Brand

This isn't theory. It's the exact approach used to build brands that get noticed, understood, and funded.

When Invogue approached us, the product was strong. But the brand story and identity weren't clear yet.

Using the same process this course teaches, we helped them define:

Their brand positioning
The narrative behind the brand
A clearer, more confident identity

That clarity helped the founders pitch on Shark Tank India and secure an investment.

By People Who Build Brands Every Day

Built on years of working with founders on positioning, identity, and brand direction

We work with founders to define positioning, build identity, and create brands that actually perform in the real world. The same thinking that's helped brands get funded, scale, and stand out — is what this course is built on.

200+

Brands Launched

100M+

Revenue Moved

20+

Awards Won

Meet Your Mentor

For the past 4 years, Gurbani has worked with founders to define positioning, shape identity, and build brands that are clear, consistent, and scalable.